The Pakistan International Culinary Championship (PICC) 2026 delivered one of its most celebrated moments this season when Waqar Barkat, representing Blessing On The Table, was awarded a cash prize of PKR 500,000 by Coca-Cola in recognition of his win as Best Cuisiner of Pakistan.
A Milestone Moment at PICC 2026
The award was presented during the highly successful and professionally organized PICC 2026 ceremony, adding an extra layer of prestige to an already distinguished title. For Waqar Barkat, the recognition wasn’t a one-off achievement — it was the result of years of consistent participation, unwavering dedication to his craft, and a track record of refined, professional culinary skill demonstrated through his live culinary performances throughout the championship.
Coca-Cola’s Commitment to Culinary Excellence
Coca-Cola’s contribution to this year’s awards reflects the strong and growing industry support behind culinary excellence in Pakistan. By backing a cash prize of this scale, Coca-Cola sent a clear message about the value of recognizing chefs who consistently show discipline, leadership, and long-term commitment to their profession — qualities that go far beyond a single competition win.
Recognizing Long-Term Dedication, Not Just a Single Win
What made this recognition particularly meaningful was its emphasis on consistency. Waqar Barkat’s achievement wasn’t built overnight; it reflects years of showing up, competing, refining his craft, and staying committed to raising the bar for Pakistani cuisine. This kind of award sets an important precedent — one that celebrates the journey as much as the destination.
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Leading beverage company Coca Cola joined Pakistan International Culinary Championship (PICC) as Platinum sponsor.
The PICC is an annual event that brings together the top chefs, food enthusiasts, and industry professionals from Pakistan and all over the world to showcase their skills and creativity. The competition included several categories such as cooking, baking, pastry, and gourmet menus etc.
As a Platinum sponsor, Coca-Cola had a significant presence at the event, with its branding displayed prominently throughout the competition. The company also provided its signature beverages to the participants and attendees to keep them refreshed and energized throughout the event.